Catarina König
Decade's MasterChef 2020 & Sweden's MasterChef 2016
Catarina König, under the alias @Matfashionistan, is one of Sweden's most beloved personalities. Not only renowned for her cooking but also for her ability to inspire her followers through everyday life and weekend gatherings.
The name Matfashionistan originates from Catarina's ten years of running König's clothing store in Uppsala, where fashion and trends still hold a special place in her heart.
Catarina has authored five cookbooks, four of which add a golden touch to life. Her latest release, "Vardag med guldkant," is hot off the press.
Together, we have developed a high-quality pastry iron, exclusively available through us, as well as four incredibly delicious cheeses in collaboration with Saluhall (Paul and Thom), available in many of ICA's Kvantum and Maxi stores nationwide.
Additionally, Catarina is a chef on Kökets Middag at TV4, Köket.se, and Godare.se.
For her, quality is paramount, whether it's ingredients or tools. She ensures everything is perfect. She personally photographs her material for her cookbooks and collaborations, where presentation is key.
Interested in building your company's brand alongside Catarina? - Welcome with your inquiry.